A launch-ready festival identity created from scratch for a new rock event in Tallinn.

Tallinn Rock Festival
Tallinn, Estonia 2025

Direct collaboration with the organizer.

CONTEXT

Tallinn Rock Festival was launched as a new music event in the Estonian capital, built from the ground up with no existing visual identity or owned image library. Working directly with the organizer, we developed a visual strategy and brand system designed to introduce the festival to the market and support its first-wave promotion across digital and campaign touchpoints.

ROLE

Visual strategy, art direction and brand design for the festival launch.

SCOPE

• Visual strategy and competitive positioning

• Logo design and core identity system

• Art direction and key visual development

• Brand guidelines and design foundations

• Website design for desktop and mobile

• Artist posters and lineup communication

• Social media launch assets and campaign content

• Print and outdoor campaign materials

PRODUCTION INSIGHT

Because the festival was launching from scratch, the identity had to do more than look distinctive — it had to create immediate recognition and communicate scale from day one. This was not positioned as a cautious debut, but as a major two-day rock event entering the market with confidence. With no existing photo library to build on, we developed a flexible visual language using typography, graphic composition and image-based treatments to create high-impact campaign content across social media, web and outdoor formats without losing cohesion.

That launch energy translated into a more aggressive visual code, with fire, heat and takeover motifs used selectively across posters, social assets and campaign graphics to reinforce the festival’s full-force entry into the market.